"Our job is to build a stage for them and build all of these amazing tools. It's really they who do the magic and actually bring the audience online." "India is one of our largest and fastest-growing markets because of the creator economy that exists there," Mohan said at the "Made on YouTube" event in New York. YouTube has an estimated 574.28 million active users in India as of 2023.
YouTube has proven to be a powerful platform for creators to build multimillion-dollar businesses.
Alphabet-owned YouTube wants more creators to be on its platform because it helps them boost their user numbers and generate more revenue.
India has been a central focus of the Google-owned video platform,home to a diverse set of users, mostly young and looking to come to YouTube for both consumption of content and to be a creator themselves.
"I think the key to growth is a generation of users coming online who have known nothing other than their mobile phones and what they experience on it and one of the first places they go to connect with communities and connect with content is YouTube.
Denne historien er fra September 23, 2023-utgaven av Financial Express Mumbai.
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Denne historien er fra September 23, 2023-utgaven av Financial Express Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Murdoch ally helps Ambani build media empire in India
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