Our terrains are different, and so is the 'drive'
Financial Express Mumbai|November 25, 2023
The head of Jeep’s India operations told FE that the drive’ is less about market share, and more about customer satisfaction
VIKRAM CHAUDHARY
Our terrains are different, and so is the 'drive'

TRAVELLING WITL A CYO ADITYA IAIRAI

JEEP, THE WORLD'S most iconic SUV company, entered India at a time when SUVs were taking off; Hyundai Creta had disrupted the market, followed by Maruti Suzuki Vitara Brezza. Jeep's made-in-India SUV, the Compass, was launched in 2017 for ₹14.95 lakh to ₹20.65 lakh, and got as many as 10,000 bookings - a big number for a big SUV that was priced almost double the Creta and Vitara Brezza.

But seven years later, in a market dominated by SUVs, Jeep's share is less than 0.5%. Did it lose the plot somewhere along the way? "Not really," Aditya Jairaj, the head of Jeep's India Operations, told FE while travelling from Udaipur to the hills of Jawai, in a Compass. "Our market share may be low, but the mindshare is high." We are driving as part of a group of 50-odd customers - the activity is called Jeep Trails, a customer connect initiative where this journalist was invited.

"For customers, a Jeep is not just a means of transport, but lifestyle.

Denne historien er fra November 25, 2023-utgaven av Financial Express Mumbai.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra November 25, 2023-utgaven av Financial Express Mumbai.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA FINANCIAL EXPRESS MUMBAISe alt
Financial Express Mumbai

Murdoch ally helps Ambani build media empire in India

SOHEE KIM PR SANJAI

time-read
3 mins  |
April 18, 2024
Financial Express Mumbai

Pandya, Dube & Rinku: Can they finish for India at T20 World Cup?

GOING INTO THE 2022 T20 World Cup in Australia Dinesh Karthik was assigned the finisher role and the batting lineup was built accordingly.

time-read
2 mins  |
April 18, 2024
Financial Express Mumbai

Nestle adds sugar to infant milk and cereal, finds report

A NEW REPORT has revealed that Nestle, the world's largest consumer goods and manufacturer of baby formula, is adding sugar to infant milk and cereal products sold in India, and other Asian, and African countries.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

India-made Daimler's electric mini truck to hit the road soon

INDIA WILL BE host to German trucking giant Daimler's only electric vehicle plant outside of Europe and Japan when it launches a locally-made electric light cargo truck in FY25.

time-read
2 mins  |
April 18, 2024
Samsung eyes ₹10,000 cr from India TV biz this year
Financial Express Mumbai

Samsung eyes ₹10,000 cr from India TV biz this year

SOUTH KOREAN GIANT Samsung is targeting a turnover of ₹10,000 crores for its television business in India this year, driven by growth in sales of its mid to-premium segment models, said Mohandeep Singh, senior VP, consumer electronics business in India.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

Microsoft AI Copilot speed boost for coding

WHEN SOFTWARE DEVELOPER Nikolai Avteniev got his hands on a preview version of Microsoft's Copilot coding assistant in 2021, he quickly saw the potential.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

US, China debt pose risks for global public finances: IMF

THE WORLD's TWO great economic rivals, China and the US, will drive much of the increase in global public debt over the next five years, with US spending creating trouble for many other countries by keeping interest rates high, officials at the International Monetary Fund said in a report.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

Language models in consumer tech

This move is designed to ensure better user experience & privacy

time-read
2 mins  |
April 18, 2024
Financial Express Mumbai

'Data centres' energy use doubles every four years'

Data centres are significant energy consumers, using about 2% of the world's power and emitting carbon dioxide equivalent to the airline industry.

time-read
2 mins  |
April 18, 2024
Financial Express Mumbai

Vi FPO: Foreign players invest big; about ₹5,400 crore raised

GQG, Fidelity buy almost 40% of the anchor investor portion

time-read
1 min  |
April 18, 2024