According to media planners, total spend on political advertisements could be in the range of 3,000-4,000 crore. The same was around ₹2,500 crore for the 2019 general elections.
Media planners maintain that over 60% of the total adex (advertising expenditure) this year will go towards digital media.
"During the 2019 elections, parties were heavily exposed to "TV, print, radio, and out-of home (OOH) platforms, which this time will shift towards digital," said a media and entertainment industry expert who didn't want to be quoted.
In the last one month, the ruling Bharatiya Janata Party (BJP) has spent around ₹1.3 crore on ads on the Meta platforms alone (as per the Meta ad library) with over 2,586 ads. The Indian National Congress (INC), on the other hand, spent ₹5 lakh with 20 ads on the platform during the same period.According to Meta library data, Rahul Gandhi's spend during this period stood at ₹32 lakh with 100ads.The All India Trinamool Congress spent over ₹36 lakh on 216 ads and Telugu Desam Party (TDP) spent around ₹5 lakh on 58 ads.
Within the digital ads, around 25% is expected to be spent on influencer marketing activities by various parties, according to the digital media agency SoCheers.
Denne historien er fra March 28, 2024-utgaven av Financial Express Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 28, 2024-utgaven av Financial Express Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Murdoch ally helps Ambani build media empire in India
SOHEE KIM PR SANJAI
Pandya, Dube & Rinku: Can they finish for India at T20 World Cup?
GOING INTO THE 2022 T20 World Cup in Australia Dinesh Karthik was assigned the finisher role and the batting lineup was built accordingly.
Nestle adds sugar to infant milk and cereal, finds report
A NEW REPORT has revealed that Nestle, the world's largest consumer goods and manufacturer of baby formula, is adding sugar to infant milk and cereal products sold in India, and other Asian, and African countries.
India-made Daimler's electric mini truck to hit the road soon
INDIA WILL BE host to German trucking giant Daimler's only electric vehicle plant outside of Europe and Japan when it launches a locally-made electric light cargo truck in FY25.
Samsung eyes ₹10,000 cr from India TV biz this year
SOUTH KOREAN GIANT Samsung is targeting a turnover of ₹10,000 crores for its television business in India this year, driven by growth in sales of its mid to-premium segment models, said Mohandeep Singh, senior VP, consumer electronics business in India.
Microsoft AI Copilot speed boost for coding
WHEN SOFTWARE DEVELOPER Nikolai Avteniev got his hands on a preview version of Microsoft's Copilot coding assistant in 2021, he quickly saw the potential.
US, China debt pose risks for global public finances: IMF
THE WORLD's TWO great economic rivals, China and the US, will drive much of the increase in global public debt over the next five years, with US spending creating trouble for many other countries by keeping interest rates high, officials at the International Monetary Fund said in a report.
Language models in consumer tech
This move is designed to ensure better user experience & privacy
'Data centres' energy use doubles every four years'
Data centres are significant energy consumers, using about 2% of the world's power and emitting carbon dioxide equivalent to the airline industry.
Vi FPO: Foreign players invest big; about ₹5,400 crore raised
GQG, Fidelity buy almost 40% of the anchor investor portion
