Premium online video market to double by 2028: Report
Financial Express Mumbai|January 10, 2025
INDIA'S PREMIUM ONLINE video market, valued at $1.7 billion in 2023, is projected to nearly double by 2028, solidifying its position as one of the fastest-growing over-the-top (OTT) markets globally, according to the Asia Video Industry Report 2025.
Premium online video market to double by 2028: Report

User-generated content and social video platforms, led by YouTube and Meta, accounted for 89% of overall online video viewership during the first nine months of 2024. These platforms are expected to capture 57% of online video revenue for the year.

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