SKODA IS DISCONTINUING sales of the Octavia (an executive sedan priced ₹27.35 lakh onward) and the Superb (a premium sedan priced ₹34.19 lakh onward), as per sources. With these two models all but gone although these are still listed on the carmaker's website - India now doesn't have executive/premium sedans. This is unlike a decade ago when these segments were heavily populated.
When India opened its market to foreign carmakers, most original equipment manufacturers bet on premium sedans 4,700-5,000 mm long and engine sizes up to 3.0 litre - as their flagship models. Honda was the first when it launched the Accord (in 2001), followed by Hyundai Sonata (2001), Ford Mondeo (2002), Toyota Camry (2002), Skoda Superb (2004), Nissan Teana (2007) and Volkswagen Passat (2007).
"Seen as lower-priced alternatives to luxury cars such as Mercedes-Benz E-Class, BMW 5 Series and Audi A6, these were targeted at rich families and CXOs of the so-called 'India Shining'age of the early 21st century," an auto industry veteran told FE.
Denne historien er fra March 26, 2023-utgaven av Financial Express Mumbai.
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Denne historien er fra March 26, 2023-utgaven av Financial Express Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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