The ed-tech sector is facing its worst crisis, pummeled as it were by funding drought on one side and the emergence of technologies such as AI on the other. Against this backdrop, upGrad is looking to make the most of the demand opened up by skill and job obsolescence by offering cost-effective programmes, says Mayank Kumar, co-founder & MD. In this interview, he tells Akanksha Nagar that the platform is looking at offline distribution channels as a big driver of growth. Edited excerpts:
The ed-tech industry is struggling with issues such as layoffs, mounting losses, and with new technologies. What is your survival strategy?
If there's one sector that is the most impacted due to AI/ML, education would definitely be it. We have added generative AI as part of our programme offerings, while also launching new courses. We are using this technology in making learning better, and are focusing on using it in the sales and marketing ecosystem as well. While the effects of this technology will be felt - for example, education will begin to become more automated I think that the businesses that can use AI/ML to enhance their internal systems and processes while providing highly personalised learning will fare well.
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