RUrban play fuelling growth for Nestlé
Financial Express Mumbai|February 21, 2024
IN 2021, NESTLÉ India declared that it would spread its reach to 120,000 villages by 2024 by sprucing up its rural distribution channels. Suresh Narayanan, chairman & MD, had then said that rural is an important dimension for the next phase of Nestlé.
AKANKSHA NAGAR

Cut to today, it has expanded its direct coverage reaching a total of over 196,000 villages - 5,300 were added in the December quarter.

According to Narayanan, during the October-December quarter, around 20% of the company's overall revenues came from the rural market, which is expected to go up to 25% in the next 4-5 years.

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