IN THE FIERCELY competitive segment of entry-level crossover SUVs, Maruti Suzuki's Fronx has emerged a game-changer. It recently created a record of sorts by becoming the first all-new model to hit the 100,000 sales mark in a mere nine months that's roughly 364 cars sold every day.
That milestone says a lot about the changing dynamics of the automotive sector itself. "SUV demand has been steadily increasing over the past 3-4 years. From 43% of the overall auto market in the last financial year, it now occupies about 50% of the market. In fact, compact SUVS have become the largest sub-segment in the industry, contributing 30% of the overall auto sales," says Shashank Srivastava, senior executive officer, sales & marketing, Maruti Suzuki.
Thanks to 1,06,5. Fronx, Maruti's share in the compact SUV segment has gone up to 30%, from 18% that was contributed by Brezza single-handedly. In the overall SUV segment, its share is about 22%, about the same as Mahindra.
Denne historien er fra January 29, 2024-utgaven av Financial Express Mumbai.
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Denne historien er fra January 29, 2024-utgaven av Financial Express Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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