Tesla tests the limits of Musk's minimal model strategy
Financial Express Mumbai|July 06, 2023
THERE WAS A lot to like in Tesla's latest quarterly numbers. The carmaker delivered roughly 18,000 more vehicles than analysts were expecting, and over 43,000 more than in any previous quarter.
DANA HULL
Tesla tests the limits of Musk's minimal model strategy

It produced more than 920,500 cars in the first half, well on track to meet its forecast for around 1.8 million this year.

Now, the attention turns to the extent of the toll that prioritizing growth over profitability took on margins in the second quarter. And not only that, what is Elon Musk's plan to squeeze more sales out of the two models Tesla has relied on for 97% of its deliveries this year?

For as successful as the Model Y SUV and Model 3 sedan have been they were the No. 1 and No. 2 highest-volume luxury vehicles globally last year, according to Bernstein - they launched three and six years ago.

Tesla has cut their prices substantially, qualified for up to $7,500 federal tax credits in the US, and offered perks like months of free fast-charging to try to clear Model 3 inventory cars as last quarter came to a close.

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