Thinking out of the box
Financial Express Mumbai|April 08, 2024
Outdoor ad spending to cross 1K cr in the run up to elections
CHRISTINA MONIZ

IF THE UPCOMING general elections are expected to add an estimated ₹4,000 crore to India's advertising pie this year, it is the out-of-home (OOH) segment that's likely to be among the biggest "labharthis" on the back of its ability to reach all categories of Outdoor advertising spends by political parties this year are expected to cross ₹1,000 crore, and record a jump of almost 50% over the 2019 OOH spending, which was estimated to be ₹550-600 crore.

voters.

Digital and social media is, unsurprisingly, expected to earn the most at 1,400-₹1,500 crore, followed by TV at ₹1,200 crore and 300-400 crore for print.

Explaining why the rapid growth in digital spending hasn't severely impacted political advertising on outdoor media, Noomi Mehta, chairman at Selvel One, says, "Though digital and social media have become a popular choice among political parties over the last few elections, they do not really eat into the share of OOH.

That's because both mediums work well when they are in sync with each other. What you see on your phone gets validity when the same messages are displayed on outdoor sites, especially at a time when fake news is rampant online. Outdoor serves as a powerful reinforcement tool for voters for it validates the messages they get online. It is a public promise on display, so the impact is unmatched."

Denne historien er fra April 08, 2024-utgaven av Financial Express Mumbai.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra April 08, 2024-utgaven av Financial Express Mumbai.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA FINANCIAL EXPRESS MUMBAISe alt
Financial Express Mumbai

Murdoch ally helps Ambani build media empire in India

SOHEE KIM PR SANJAI

time-read
3 mins  |
April 18, 2024
Financial Express Mumbai

Pandya, Dube & Rinku: Can they finish for India at T20 World Cup?

GOING INTO THE 2022 T20 World Cup in Australia Dinesh Karthik was assigned the finisher role and the batting lineup was built accordingly.

time-read
2 mins  |
April 18, 2024
Financial Express Mumbai

Nestle adds sugar to infant milk and cereal, finds report

A NEW REPORT has revealed that Nestle, the world's largest consumer goods and manufacturer of baby formula, is adding sugar to infant milk and cereal products sold in India, and other Asian, and African countries.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

India-made Daimler's electric mini truck to hit the road soon

INDIA WILL BE host to German trucking giant Daimler's only electric vehicle plant outside of Europe and Japan when it launches a locally-made electric light cargo truck in FY25.

time-read
2 mins  |
April 18, 2024
Samsung eyes ₹10,000 cr from India TV biz this year
Financial Express Mumbai

Samsung eyes ₹10,000 cr from India TV biz this year

SOUTH KOREAN GIANT Samsung is targeting a turnover of ₹10,000 crores for its television business in India this year, driven by growth in sales of its mid to-premium segment models, said Mohandeep Singh, senior VP, consumer electronics business in India.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

Microsoft AI Copilot speed boost for coding

WHEN SOFTWARE DEVELOPER Nikolai Avteniev got his hands on a preview version of Microsoft's Copilot coding assistant in 2021, he quickly saw the potential.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

US, China debt pose risks for global public finances: IMF

THE WORLD's TWO great economic rivals, China and the US, will drive much of the increase in global public debt over the next five years, with US spending creating trouble for many other countries by keeping interest rates high, officials at the International Monetary Fund said in a report.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

Language models in consumer tech

This move is designed to ensure better user experience & privacy

time-read
2 mins  |
April 18, 2024
Financial Express Mumbai

'Data centres' energy use doubles every four years'

Data centres are significant energy consumers, using about 2% of the world's power and emitting carbon dioxide equivalent to the airline industry.

time-read
2 mins  |
April 18, 2024
Financial Express Mumbai

Vi FPO: Foreign players invest big; about ₹5,400 crore raised

GQG, Fidelity buy almost 40% of the anchor investor portion

time-read
1 min  |
April 18, 2024