Tier 4 towns, Gen Z boost Meesho's orders
Financial Express Mumbai|December 14, 2024
E-COMMERCE UNICORN MEESHO, which primarily serves shoppers beyond tier 1 cities and metros, has recorded a 35% year-on-year rise in the number of orders placed on its platform this year.
FE BUREAU

The growth largely came from categories such as beauty and personal care, and home and kitchen, which saw about 70% year-on-year growth in orders.

Meesho recorded nearly 175 million annual transacting users in 2024, among which about 50% of the user base came from tier 4 towns and beyond such as Naidupeta (Andhra Pradesh), Sherghati (Bihar), and Harapanahalli (Karnataka), the company said in a statement.

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