IN TRENT'S EVOLUTION, Westside and Zudio have fashioned tremendous value while Star Bazaar has not dazzled. Recent disclosures, however, do point to improving traction. Our recent store visits and benchmarking uncover a lot more.
Firstly, Star's Fresh category, unique across organised hypermarkets or supermarkets, remains a key pull factor, helping complete shopping missions at one go.
Also, there is a big focus by the company on private labels driven by proper placement and branding by leveraging the reputable Tata factor, as also quality.
Critically, prices are at a 40-50% discount to the competition. Star's Basket pricing, which is based on online listed prices, is now competitive or similar to other organised peers across hypermarkets and cheaper than quick commerce peers.
Denne historien er fra March 19, 2024-utgaven av Financial Express Mumbai.
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Denne historien er fra March 19, 2024-utgaven av Financial Express Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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