SCHEDULED FROM JANUARY 13 to February 26 in Prayagraj, Uttar Pradesh, the Maha Kumbh 2025 is expected to draw a staggering 400 million devotees over 45 days. This year's gathering offers brands a once-in-12-years opportunity to connect with a diverse audience at both grassroots and digital levels. As per estimates, brands are expected to splurge a mammoth ₹3,000 crore during the weeks of festivities.
"This Kumbh holds special significance as this particular event occurs once in 144 years, encompassing 12 Purna Kumbh Melas," says Ashish Vohra, founder & CEO of Onora Hospitality, which is focusing on religious tourism. "We aim to leverage it through two of our campsites, and expect revenues of ₹12-15 crore over two months."
Many tech brands have also seized the opportunity. Park+, for instance, is trying to sort some of the logistical challenges, enhancing brand visibility in the process. "With over 40 crore pilgrims in attendance, we expect over 25 lakh vehicles to converge into Prayagraj. Devotees will be able to discover, pre-book and pre-pay for a safe and secure parking spot on our app," says Amit Lakhotia, CEO & founder.
Denne historien er fra January 06, 2025-utgaven av Financial Express Pune.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra January 06, 2025-utgaven av Financial Express Pune.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Stargate a wake-up call for India to act fast on AI autonomy
New-Age Tech Wars
India's 'year of reforms' in defence
A close engagement between the private industry and govt is critical to achieve a robust policy along with adequate budgetary allocations in 2025
Govt to seek views on making auto expo annual affair
BHARAT MOBILITY GLOBAL Expo 2025 came to a close on Wednesday after witnessing around 200 product unveils across automotive, components and technology, with the government planning to seek industry views to make it an annual affair.
Trump Announces $500 Billion Investment in AI Infrastructure
The executives gave Trump credit for the news. \"We wouldn't have decided to do this,\" Son told Trump, \"unless you won.\"
India open to deals as US tariff looms
India is adopting a wait-and-see approach to potential US tariffs, preferring to gather information and prepare a response as needed. The government is awaiting confirmation of key US trade officials before engaging in discussions.
Father of Saif stabbing accused says he left home without documents
THIRTY-EIGHT HOURS after he allegedly stabbed Saif Ali Khan at the actor's Bandra residence, Mohd Shariful Islam called his father back home in Jhalokathi, Bangladesh.
Sebi Seeks Comments on Plan for Small-Ticket SIPs by Feb 6
The Securities and Exchange Board of India (Sebi) has sought responses to its 'small-ticket systematic investment plan', or the ₹250 SIP, proposing that a part of the cost, incurred by asset management companies (AMCs), along with certain incentives, be compensated from the Investor Education and Awareness Fund.
Let there be truce: Realtors to Lodhas
PROMINENT REAL ESTATE developers and brand experts have called for an amicable resolution to the legal dispute between the Lodha brothers, Abhishek and Abhinandan, regarding the use of their family name in business.
GCCs transform to innovation hubs in India
ACTIVISTS PUT OIL AND EMISSIONS IN SPOTLIGHT
Jute MSP increased by 6% to ₹5,650/quintal
THE CABINET COMMITTEE on economic affairs on Wednesday hiked the minimum support price (MSP) of raw jute by 6% to ₹5,650/quintal for the 2025-26 marketing season.
