THREE YEARS AGO, a line from the Allu Arjun-starrer Pushpa: The Rise went viral, forcing cine goers to take note. Pushpa flower nahin, fire hain were among dialogues that scorched the box office, sparking off a trend: The rise of south films.
In the three years since the first instalment of Pushpa (in December 2021), the craze for south movies has grown significantly.
In 15 days of its release on December 5, Pushpa 2 crossed the ₹1,000-crore-mark in box office collections in India, with around 60% coming from the Hindi version and the rest from south Indian languages including its language of origin Telugu.
If one takes a deeper dive at the trend over the last three years, then three south films have crossed the ₹1,000-crore mark within a fortnight. This includes KGF: Chapter 2 and RRR in 2022 and Kalki 2898 AD in 2024.
2023 was a year when Bollywood struck back with Shah Rukh Khan's Pathaan and Jawan doing over a ₹1,000 crore in earnings within a fortnight.
"This underscores the craze of south films in Hindi-speaking states," Komal Nahta, trade analyst, said. Distributors and exhibitors couldn't agree more.
Denne historien er fra December 28, 2024-utgaven av Financial Express Pune.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 28, 2024-utgaven av Financial Express Pune.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Farewell, Dr Manmohan Singh
Former PM cremated with full state honours
Putin Apologizes for 'Tragic' Azerbaijani Airplane Crash
But stops short of admitting airliner was shot down
Hallucinatory AI May Not Necessarily Be a Bad Thing
The smart machines, it turns out, are dreaming up riots of unrealities that help scientists track cancer, design drugs, and even win the Nobel Prize
Genome reveals how a small group burst out of Africa
DNA from European fossils dating back 45,000 years offers new clues to how our species spread across the world
Defiant push to change Constitution
Support of two-thirds of the members present and voting required to pass a Constitution Amendment Bill. The Opposition needs only 182 votes in the Lok Sabha to defeat the Bill. The I.N.D.I.A. bloc has 234 seats.
What does the future hold for out-of-form India captain Rohit Sharma?
STEVE SMITH WAS said to be a shadow of his best self before he scored a long overdue hundred against India in the Brisbane Test. And the adage about London buses came to mind when he repeated the feat with a much more fluent and dominant century in Melbourne.
Biotech Advancements
Recent breakthroughs in the field of biotechnology are expected to provide solutions for dominant problems in 2025.
Individualised AI Tools
According to the Info-Tech Research Group report, more and more organisations will also be pursuing building their own AI tools.
Adani Green Forms New Subsidiary for Renewables
ADANI GREEN ENERGY on Saturday incorporated a new wholly owned subsidiary, Adani Green Energy Sixty Eight Limited.
Credila Financial Files IPO Papers
EDUCATION LOANS-FOCUSED LENDER Credila Financial Services, formerly known as HDFC Credila Financial Services, has filed papers with markets regulator Sebi for an initial public offering (IPO) through a confidential pre-filing route.
