Corporates join in to clean up beaches
Hindustan Times Navi Mumbai|December 19, 2024
Those running beach cleanups are now influencers in the sustainability space: IIM PhD study
Sabah Virani

MUMBAI: Beach-cleaning drives are all the rage with people across the spectrum, and now especially with corporate houses. Over and above the impact that they make, the popularity enjoyed by those running beach cleanups have elevated them into influencers in the sustainability space, giving them a leg-up to becoming entrepreneurs.

This is what Indu Mehta, a professor of marketing and sustainability at Welingkar Institute, found when she studied Beach Warriors as part of her PhD study at IIM Ahmedabad. Beach Warriors is a trade-marked beach cleanup initiative started by Chinu Kwatra in 2017.

Kwatra launched the beach cleanup at Dadar Beach after being dismayed at the trash left behind after the Ganeshotsav festivities.

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Now, becoming the best player in the world is what I care about most
Hindustan Times Navi Mumbai

Now, becoming the best player in the world is what I care about most

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Hindustan Times Navi Mumbai

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Hindustan Times Navi Mumbai

Oppn mounts attack on BJP, calls for action over remarks

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13 dead as Navy boat crashes into ferry
Hindustan Times Navi Mumbai

13 dead as Navy boat crashes into ferry

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December 19, 2024
Hindustan Times Navi Mumbai

Govt to move motion to form JPC for One Nation, One Election bills

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1 min  |
December 19, 2024
Hindustan Times Navi Mumbai

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2 mins  |
December 19, 2024
Hindustan Times Navi Mumbai

JADHAV BEATS KUSALE TO WIN 50M RIFLE 3P TITLE

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1 min  |
December 19, 2024
Hindustan Times Navi Mumbai

Unbreakable Santosh back to rallying with an eye on Dakar

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3 mins  |
December 19, 2024
Hindustan Times Navi Mumbai

Trump threatens to impose reciprocal tax on India

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Hindustan Times Navi Mumbai

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