MUMBAI: Beach-cleaning drives are all the rage with people across the spectrum, and now especially with corporate houses. Over and above the impact that they make, the popularity enjoyed by those running beach cleanups have elevated them into influencers in the sustainability space, giving them a leg-up to becoming entrepreneurs.
This is what Indu Mehta, a professor of marketing and sustainability at Welingkar Institute, found when she studied Beach Warriors as part of her PhD study at IIM Ahmedabad. Beach Warriors is a trade-marked beach cleanup initiative started by Chinu Kwatra in 2017.
Kwatra launched the beach cleanup at Dadar Beach after being dismayed at the trash left behind after the Ganeshotsav festivities.
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