Ad world's utterly, butterly brilliant visionary is dead
Hindustan Times|June 22, 2023
It was the winter of 1969. I was working in London at the time and had come to Bombay on my way home in Hyderabad after six years. While I had no intention of returning permanently, I was curious about the state of advertising in India.
Mohammed Khan
Ad world's utterly, butterly brilliant visionary is dead

MUMBAI: Since I had a couple of days to kill, I thought I'd meet up with a couple of creatives and see what was cooking.

But who? It wasn't that difficult. In the bland grey scene of advertising mediocrity, one and only one piece of advertising was screaming for attention: the Amul hoardings. I had to meet the man behind the iconic work - Sylvester da Cunha.

We hit if off instantly. As luck would have it, Sylvie was coming to Hyderabad and a week later, we were sitting in the hallowed bar of the Secunderabad Club, guzzling whisky, while a strong friendship was taking root. "Mo, I am starting my own agency next year. Why don't you come back and join me?"

Great guy. Doing great work. One year later, I was back home as creative director of da Cunha Associates.

Think about it. Just three hoardings in India's largest metro dominated the city's consciousness.

Denne historien er fra June 22, 2023-utgaven av Hindustan Times.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra June 22, 2023-utgaven av Hindustan Times.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA HINDUSTAN TIMESSe alt
Aamir still keen on Gulshan Kumar biopic despite delays, says Bhushan Kumar
Hindustan Times

Aamir still keen on Gulshan Kumar biopic despite delays, says Bhushan Kumar

Aamir sir always tells me, 'It's the best script I've ever read in recent times, jo mujhe karni hi karni hai.

time-read
1 min  |
November 15, 2024
Hindustan Times

Blackstone eyes 20% stake in Haldiram's for $8 bn

Blackstone has dropped plans to acquire a majority stake in the snacks business of India's Haldiram's but is now discussing purchase of a 20% stake at a valuation of $8 billion, which is still a sticking point, sources told Reuters on Thursday.

time-read
1 min  |
November 15, 2024
Hindustan Times

INDIA'S ECONOMY IS WITHSTANDING GLOBAL RISKS: DAS

The Indian economy is \"sailing through smoothly,\" even as global growth faces accelerating risks ranging from geopolitical tensions to climate change, according to the country's central bank governor.

time-read
1 min  |
November 15, 2024
Hindustan Times

Kane irked by England Nations League pull outs

Harry Kane says he is disappointed by the high number of withdrawals from the England squad this week, insisting the national team must come first.

time-read
1 min  |
November 15, 2024
Hindustan Times

CARLSEN TAKES SOLE LEAD AFTER WINNING SPREE IN TATA CHESS INDIA

Round 5 of Rapid category began with handshakes around the tables and the supervisors asking the live audience to put their phones on silent mode.

time-read
1 min  |
November 15, 2024
Hindustan Times

Ministry objects to ex-office bearer becoming TTFI CEO

SPORTS MINISTRY IN A CIRCULAR TO NSFS AND IOA IN 2022, SAID THAT INELIGIBLE OFFICE BEARERS RETURNING AS CEO OF FEDERATION IS AGAINST THE SPIRIT OF THE GUIDELINES OF THE SPORTS CODE.

time-read
2 mins  |
November 15, 2024
Necklace linked to Marie Antoinette sells for $4.8mn
Hindustan Times

Necklace linked to Marie Antoinette sells for $4.8mn

A diamond-studded necklace thought to be linked to a scandal that hastened the downfall of the doomed 18th century queen of France, Marie Antoinette, sold at auction, in Geneva, on Wednesday, for 4.26 million Swiss francs ($4.81 million).

time-read
1 min  |
November 15, 2024
Hindustan Times

₹$6.7tn climate funding needed yearly by '30'

Global climate investment needs are projected to reach $6.3-6.7 trillion annually by 2030, with emerging economies requiring nearly half the funding, according to a new report by the Independent High-Level Expert Group on Climate Finance, which called on the ongoing climate conference to deliver on a commitment to deliver at least a trillion dollars every year by 2030.

time-read
1 min  |
November 15, 2024
Hindustan Times

Support for Ukraine is key to US security, Biden urges Trump

President Joe Biden told President-elect Donald Trump that supporting Ukraine was crucial for American national security, underlining that a strong Europe capable of deterring aggressors would prevent the US from being pulled into continental conflicts, national security adviser Jake Sullivan said.

time-read
2 mins  |
November 15, 2024
Hindustan Times

Speaking to the State for citizens

The Supreme Court's order on demolitions is a welcome reminder to the executive to function as a custodian of constitutional values

time-read
2 mins  |
November 15, 2024