And yet, Kaveta Chaudhry who died on Thursday, following a cardiac arrest, aged 67 remains best known for a single character she played in a series of TV commercials: Lalita ji, of the Surfads that aired from 1984 on.
Chaudhry would go on to star in and direct the TV series Udaan (1989-91); write, direct and act in the TV series Your Honour (2000-01); write the film Badhaai Ho Badhaai (2002) directed by Satish Kaushik. Yet, when news broke that she had died, it was Lalita ji that people thought of, tweeted about, and mourned.
The rather stern wife and mother was an unusual character for her time. For one thing, homemakers in TV commercials didn't often venture forth to argue with male shopkeepers, alone. They didn't stalk about, speaking sharply of maths; they tended to smile a lot instead.
Lalita ji was so unusual for her time that the idea was initially rejected by the team at Hindustan Lever, says advertising veteran Ambi Parameswaran, author of Nawabs, Nudes, Noodles: India through 50 Years of Advertising.
Denne historien er fra February 17, 2024-utgaven av Hindustan Times.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra February 17, 2024-utgaven av Hindustan Times.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Curious Case Of Rohit Bal's Will
Has Rohit Bal left his assets to close friend Lalit Tehlan or to his family? Both parties claim they have the legitimate will
Solving Ukraine Crisis My Top Priority: Trump
PARIS/BUDAPEST: Donald Trump said solving the Ukraine crisis would be his top priority once he assumes office next month, describing the Middle East as a "less difficult situation".
Freeze Frame: Winter Skincare Secrets To Lock Your Glow
The world of beauty and skincare is buzzing with experimental hacks.
Shatrughan on Luv-Kussh skipping Sonakshi-Zaheer wedding
Actors Sonakshi Sinha and Zaheer Iqbal got married in June after seven years of dating.
CEO murder accused objects being taken to NY for trial
ALTOONA, PENNSYLVANIA: The man charged with murder in the killing of the CEO of UnitedHealthcare made it clear he wasn't going to make things easy for authorities, shouting unintelligibly and writhing in the grip of sheriff's deputies as he was led into court and then objecting to being taken to New York to face trial.
Motwane criticises Pushpa 2 for monopolising screens
Allu Arjun-starrer Pushpa 2: The Rule might be creating ripples at the box office, but filmmaker Vikramaditya Motwane is not happy with the screen distribution of the film.
Andrew finds Shraddha 'very lovely', says he loves Zoya
Andrew Garfield and Shraddha Kapoor's meeting on the red carpet at the Red Sea International Film Festival has already bowled over fans. And now, the actor has called Kapoor \"very, very lovely and kind and gentle\". \"We had a lovely, very brief meeting at the red carpet,\" the actor said in an interview.
Saudi Arabia confirmed as 2034 World Cup hosts
LAUSANNE: FIFA on Wednesday confirmed that Saudi Arabia will host the 2034 World Cup, underlining the Gulf kingdom's growing influence in world sport despite criticism of the country's human rights record.
Bye Fergie Time, hello Alonso Time
KOLKATA: The second season, according to Manolo Marquez, can be more difficult. \"Now, they are the surprise of the league; next year all the people will know these players,\" he had said after getting Hyderabad FC to punch above their weight in his first Indian Super League season. Next season, Marquez won ISL with Hyderabad.
Delhi mercury below 5°C in earliest dip since 1987
NEW DELHI: Cold winds and clear skies brought the minimum temperature at Delhi's Safdarjung observatory to 4.9°C early in the morning on Wednesday, 4.7°C below normal, the earliest the weather station (the oldest in the city) has recorded a minimum below 5°C since 1987.
