The crux of the campaign - to be rolled out soon across social media platforms and through special vans in rural areas - will be the government's thrust on social welfare and comparison between the Congress and BJP governments, according to a functionary. The BJP has been in power in the state since 2005. It was out of power briefly for 15 months beginning December 2018, when the Congress formed the government.
Catchy slogans have been coined for the campaign to relay the scope of work that has been undertaken by the BJP government at the Centre and state, though the party is not harping on the double-engine moniker.
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