In 2022-23, sales of IMFL products in India gained significant momentum, reaching 385 million cases, up nearly 14% from a year ago, and about 12% over the pre-covid period of 2019-20.
According to a report by the Confederation of Indian Alcoholic Beverage Companies (CIABC), the IMFL industry has fully recovered from the adverse effects of the pandemic with fairly consistent sales across most states.
While the western region witnessed a stellar 32% growth, the eastern region clocked 22% growth. Sales in the North and South were lower at 16% and 9% respectively. However, the South remained the largest contributor to sales volumes with a 58% share followed by the West and East at 22% each, while northern states contributed 16%.
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