DALE Wyatt is a very good egg. A cool character, too, with winklepicker boots and a bijou Suzuki Cappuccino from the 90s in the car park. Wyatt is boss of Suzuki GB and has joined us for the launch of the new Swift.
What sets Wyatt apart from many car company bosses is he tells it straight and simple - no rabbiting on about customer experience, active lifestyle or any of that guff - he just makes sure dealers offer first-class service.
It is an approach that works because Suzuki is a serial winner of customer satisfaction awards.
It helps that the cars are no nonsense as well. Suzuki likes to stick to principles, like building cars that are efficient and lightweight.
Usually when you move to a next generation the weight goes up as the car grows in size, so it's a real achievement to have designed the 2024 Swift to weigh only 949kg in its simplest form.
Probably not far off the weight of the battery in the upcoming electric Range Rover.
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