Prasar Bharati launches new OTT platform, 'Waves', at IFFI

'Waves' makes its entry as a wide-reaching aggregator OTT, with inclusive Indian stories embracing Indian culture with an international outlook, in more than 12 languages including Hindi, English, Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati, Punjabi and Assamese, spread across 10+ genres of infotainment; video on demand, free-to-play gaming, radio streaming, live TV streaming, 65 live channels, several apps in app integrations (Lionsgate PTC and to name a few) for video and gaming content ('Mud Games', 'Tag Labs', 'Freak x Games', and 'Game Tech Point'), educational content (like 'PACE' bringing test prep tutorials for students) and online shopping through CSC-SPV's ONDC supported e-commerce platform.

Prasar Bharati, the national public broadcaster launched 'Waves', its OTT platform at the 55th International Film Festival of India (IFFI) in Goa.

The Chairman of Prasad Bharati, Navneet Kumar Sehgal said, "'Waves' is one of the only OTT networks which is your window to not only the world of clean family entertainment but also to shopping, games, news and current affairs for kids and youth."

Under its notified Content Acquisition Policy 2024, for acquiring content for 'Waves' OTT, 'Prasar Bharati' has curated a strong content lineup to satisfy diverse tastes of subscribers in all age groups across urban, metros, middle India and NRI audiences who seek Indian/regional/international viewing experience.