Small southern films such as Martin and Naradan are now streaming on more than one platform, often in the same language, as producers look to maximize revenue and OTT players baulk at paying high prices to buy movies or retain exclusive rights of small and mid-budget movies.
"It is a chance for a producer to unlock greater aggregated value across multiple platforms rather than have it stream exclusively on one service," producer Tanuj Garg said.
He added that smaller films can pretty much come at throwaway prices for one platform, and that both OTT players and film-makers are trying out different business models in the interest of monetization.
Denne historien er fra January 02, 2025-utgaven av Mint Chennai.
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Denne historien er fra January 02, 2025-utgaven av Mint Chennai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Cold wave in North India to boost wheat, mustard crops
The drop in temperature does not bode well for crops like chickpea and potatoes in the plains
States' Q4 borrowing to rise 18% after Q2 growth slump
Capex boost likely as West Bengal, Maharashtra, Karnataka lead ₹4.73 tn borrowing plan
Govt cuts gas allocation for LPG, diverts to city retailers
The government has slashed allocation of natural gas used for liquefied petroleum gas (LPG) production, and diverted the low-priced fuel to city gas retailers like Indraprastha Gas Ltd and Adani-Total Gas Ltd to meet part of their requirement for compressed natural gas (CNG)/piped cooking gas supplies, said an official order.
Rupee closes at new record low vs dollar
Reports of the central bank selling US dollars supported the rupee at lower levels, traders said
Existing EV subsidies to stay, no new incentives
Commerce minister Piyush Goyal said on Friday existing subsidies for the electric vehicle (EV) ecosystem will continue for some time, citing broad consensus among the government, auto OEMs, and battery swapping companies that no new incentives or subsidies are required at this stage.
Pharma Teachers Faking Profiles to Be Blacklisted
Pharmacy Council of India Identified 45,355 Cases of Duplicate Profiles on Digi-Pharmed Portal Using Same Aadhaar and PAN
India's market cap share globally dips from record highs
India's share in global market capitalization dipped to 4.2% in December from its August peak of 4.6%, as global equity markets faced turbulence, showed an analysis by Motilal Oswal Financial Services Ltd.
PM E-Drive e-bus subsidy to be rolled out from March
Govt to initiate bidding process after working out demand via state, city transport utilities
PNG, CNG Consumers to Get Uniform Insurance Cover
Although CNG Users Report More Accidents, Instances of Pipeline Leaks at PNG Households Were Reported
Biden to Block Sale of US Steel to Nippon
President Joe Biden has decided to block the sale of United States Steel Corp. to Japan's Nippon Steel Corp., according to three people with knowledge of the matter, ending a $14.1 billion deal that has faced months of vocal opposition and raising questions over the future of a US industrial giant.
