Small southern films such as Martin and Naradan are now streaming on more than one platform, often in the same language, as producers look to maximize revenue and OTT players baulk at paying high prices to buy movies or retain exclusive rights of small and mid-budget movies.
"It is a chance for a producer to unlock greater aggregated value across multiple platforms rather than have it stream exclusively on one service," producer Tanuj Garg said.
He added that smaller films can pretty much come at throwaway prices for one platform, and that both OTT players and film-makers are trying out different business models in the interest of monetization.
Denne historien er fra January 02, 2025-utgaven av Mint Hyderabad.
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Denne historien er fra January 02, 2025-utgaven av Mint Hyderabad.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Perks of Reflection and Daily Me-Time
Introspection helps one think more clearly, says Spinny CEO Niraj Singh
Hiring Is Just The First Step Towards Inclusion
Persons with disabilities and those from marginalized groups need mentors and a supportive environment to grow in their careers
It's your touch that will push an AI co-worker to do better
AI agents help break down silos and improve decision-making and collaboration, but it's people who can leverage their benefits
The Digital Data Protection rules have hits and misses
Some provisions can set a global example for age-gating but others would overburden data fiduciaries
The 'Asian Aunty' is smashing ageist and gender stereotypes
'Aunty' leaders are tackling a widely normalized form of 'othering'
Public debt: Do not let it eclipse the fiscal deficit
The Centre's plan to adopt debt as its new focus for budget prudence after 2025-26 does hold merit but we must not lose track of the fiscal gap. It'll remain a valuable economic indicator
Longevity Is Usually A Reward For Being Unspectacular
Careers That Endure Are Typically Not Spectacular. This Is So In Politics As Well As Other Fields
Get public-private partnerships right for target-oriented growth
The UK's new government should engage the private sector with deals that achieve public objectives
How to Use Home Loan Interest as Acquisition Cost
What to do with home loan interest
Inside Sebi's 30-month investigation
Though independent directors do not oversee a company's daily operations, Sebi has said that there is direct evidence of their involvement in the scam.
