While direct-to-consumer (D2C) brands lucked out when quick commerce became a lucrative sales channel in 2024, industry executives say they may reduce their dependence on instant delivery platforms in 2025.
Brands such as Wellbeing Nutrition and Arata are looking to diversify their distribution channels through their own websites and offline stores to shield themselves from overexposure to quick commerce.
"The question is not whether the quick commerce sheen will fade. It most certainly will not. But brands cannot cling on to these platforms because it is ultimately just another marketplace, which means high commission rates and lots of competition," an early-stage consumer sector-focused venture capital investor told Mint, on the condition of anonymity.
Denne historien er fra December 28, 2024-utgaven av Mint Kolkata.
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Denne historien er fra December 28, 2024-utgaven av Mint Kolkata.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Intel's grim lesson for Boeing: Sometimes Mr. Fix-It is too late
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