Ever since advertisements were called the "cave paintings of our times," as theatre maestro and adman Alyque Padamsee described them, their claim to be taken seriously has gone up, we must grant. But how seriously? In 2020, jewellery brand Tanishq caved to a loud boycott call and pulled an ad for the flaky offence of a wedding portrayal that protestors saw as insufficiently Hindu. On the eve of Holi this year in Delhi, food delivery service Swiggy took down a billboard asking for no pelting of eggs during the festival of colour after this request was accused of being Hinduphobic.
Denne historien er fra March 10, 2023-utgaven av Mint Mumbai.
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Denne historien er fra March 10, 2023-utgaven av Mint Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Viksit Bharat needs big plans and coordinated action
Let's transform manufacturing and agriculture, decarbonize the economy and unleash growth led by women
Indonesia will need to tread a fine line after T rump's return
Jez/farms relations with China mustn,t send out the wrong signals
What if Donald Trump keeps his promises on economic policy?
The 2024 US election is one of those rare instances where there is palpable fem that the winner will actually follow through
The Indian state is still to fully unshackle our economy
Economic success needs the state to function as an enlightened referee and be less statist
Let's tackle the harsh realities of mental health at the workplace
Ensure an inclusive work environment with policies of reasonable accommodation and support
Hypersonic weapons in the age of A!: Be careful
Indias hypersonic missile marks a leap and updates its nuclear deterrence. But dangers lurk in the global race for these speedy and sneaky weapons, wit/z AI -use posing new risks
How working abroad gives young Indians a wealth edge back home
Working overseas gives them the advantage to earn in stronger currencies and benefit from exchange rates
FALLING MARKETS ARE JUST WHAT YOU NEED: HERE'S WHY
For some of you, a market downturn may be an ideal time for a complete financial reset
Remitting foreign fund: Tax implication for NRI
I will be moving back to India in FY25. Do I need to bring the money I earned abroad with me? If yes, will it be taxed? If no, what will be the tax implications in India in the future?
BOREDOM: THE INVISIBLE CAUSE OF RISING ATTRITION
They deliver on the job, but many employees are just going through the motions with one eye on the exits
