If some advertisements on Facebook can be trusted (which they cannot) he also appears to be flogging get-rich-quick schemes. One such advert shows Mr Sunak endorsing an app supposedly developed by Elon Musk, a businessman, into which viewers can make regular "savings".
The video is fake. Generated with the help of AI, it is just one of 143 such advertisements catalogued by Fenimore Harper Communications, a British firm, which ran in December and January. It is not just those in the public eye who can have their likenesses used for dubious ends. In June 2023 the Federal Bureau of Investigation in America warned the public of "malicious actors" using AI to create fake sexually themed videos and images of ordinary people, in order to extort money.
How to detect such trickery is a live topic among AI researchers, many of whom attended NeurIPS, one of the field's biggest conferences, held in New Orleans in December. A slew of firms, from startups to established tech giants such as Intel and Microsoft, offer software that aims to spot machine-generated media. The makers of big AI models, meanwhile, are searching for ways of "watermarking" their output so that real pictures, video or text can be readily distinguished from the machine-generated sort.
But such technologies have not, so far, proved reliable. The AI cognoscenti seem gloomy about their prospects. The Economist conducted a (deeply unscientific) straw poll of delegates to NeurIPS. Of 23 people asked, 17 thought Al-generated media would eventually become undetectable. Only one believed that reliable detection would be possible. (The other five demurred, preferring to wait and see.)
Denne historien er fra January 19, 2024-utgaven av Mint Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra January 19, 2024-utgaven av Mint Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
IMAX India box office collections dip 36%
Ontario, Canada-based large-screen format cinema technology firm IMAX saw its India box-office collections fall by 36% in 2024, with Hollywood and local language films together delivering just $14.7 million in earnings.
Need for speed new priority as Centre trims road target
India plans to more than double the length of high-speed roads in the coming fiscal and target less of two- and four-lane highways, as the focus shifts to offering faster connectivity between key economic centres across the country.
JioHotstar, Nielsen partner for ad data
New OTT platform Jio-Hotstar, that emerged from the union of Jio Cinema and Disney+Hotstar, has tied up with global media audience measurement firm Nielsen to launch third-party verified advertising data starting with the upcoming edition of the Indian Premier League (IPL) cricket tourney, marking a major and long-pending shift towards transparency in digital ad measurement.
UK debuts £2.5bn steel plan after US tariff threat
The UK government debuted a new plan to protect jobs in the country's steel industry just days after US President Donald Trump threatened to introduce 25% tariffs on imports of steel and aluminium from all countries.
For influencers crowding Kumbh, the struggle is real
The social media opportunity of a lifetime—the Mahakumbh Mela in Prayagraj, which happens once in 144 years—has turned out to be a difficult one for the teeming army of influencers to convey footage from, especially when it comes to commercial videos shot for brands.
Plans afoot to curb misuse of Tapentadol, Pregabalin drugs
Both these are prescription drugs but government plans to curb their use as narcotics
Sebi plans to streamline asset claims
The markets regulator has proposed detailed guidelines to manage unclaimed assets and improve the return processes for investors to prevent misuse
The ₹10 beverage market is starting to get crowded
From buttermilk to fruit drinks and sparkling beverages, consumer companies are driving deeper into the market for ₹10 packs.
Startups Target Profitability, Ditching Growth-at-Any-Cost
Over the next two years, several early-stage startups in India are expecting to break even
Recent business books to add to your TBR list
Overwhelmed by the disruptions and disasters of the world of business? Take a deep breath and dive into these books
