Amazon has so far committed about $6.5 billion of investment into its e-commerce business in India, has over 1.2 million sellers on the platform, and enabled cumulative exports worth $5 billion. Currently, Amazon India and Flipkart dominate the online retail market with about 60% share between them, but that could change with the entry of Reliance Industries Ltd. In an interview, Amazon India vice-president and country manager Manish Tiwary spoke about the journey in setting up the e-commerce business, challenges and future growth potential. Edited excerpts:
How has the India e-commerce journey been unique for Amazon?
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