The Advertising Standards Council of India (ASCI) found hundreds of real estate developers in Maharashtra to be carrying out false or misleading advertising, leading to the imposition of penalties worth nearly ₹90 lakh, showed its half-yearly report released on Tuesday.
According to the report, ASCI reviewed 4,016 complaints and scrutinized 3,031 advertisements for potential violations of the ASCI Code in the state from April to September 2024. Over 90% of these ads were on digital platforms.
It scrutinized 2,115 real estate advertisements in Maharashtra for potential violations of the MahaRERA Act. Of these, it flagged 1,027 for further investigation, and 99% of those were found to be non-compliant with the Act.
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