In an interview, Rane said that the move would improve the visibility of Indian MSMEs among customers. The minister said that the draft of the MSME policy, prepared by the Indian Institute of Public Administration (IIPA), is being finalized and will likely be published in three to four months. He said the government aims to increase the share of MSMEs’ contribution to the GDP to 40% from 30% now. Rane said that the government is focusing on nurturing high-growth industries that can become the driving force of the economy. Edited excerpts:
Digitization has been a focus of the government. How does the ministry plan to help MSMEs leverage e-commerce and integrate them into the digital economy?
The ministry has taken a number of initiatives to help MSMEs onboard on e-commerce for marketing their products. On 75 years of independence, the MSME ministry has offered a 75% subsidy for the adoption of an e-commerce platform by micro-enterprises through MSME Global Mart, which is a nodal B2B portal of the MSME ministry. MSME Global Mart is a global business-to-business e-marketing portal facilitating market access to micro, small and medium enterprises to grow their business by way of increased visibility. MSME Global Mart is being upgraded to offer virtual exhibitions for MSMEs to be promoted to act as a replacement for trade fairs and exhibitions. It is also being integrated with ONDC (Open Network For Digital Commerce) to help MSMEs.
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