Eicher Motors Ltd’s motorcycle brand, Royal Enfield, finds itself in the middle of formidable challenges from the alliances formed by Hero MotoCorp and Harley Davidson, and Bajaj Auto and Triumph Motorcycle, in the highly competitive middleweight segment.
However, the brand is confident of “enduring" the onslaught when the “fanfare" around the launch of the new products dies down, considering that it has “built a fortress" which will “not be easy for robbers (rivals) to penetrate".
Domestic two-wheeler companies Hero MotoCorp and Bajaj Auto have set their sights directly on Royal Enfield’s turf, with the launch of 350cc-500cc motorcycles under aspirational international brands like Harley Davidson and Triumph, respectively. The made- in-India products have been strategically priced to either directly compete with or undercut Royal Enfield’s iconic motorcycle Classic 350.
Eicher Motors’ chief executive officer and managing director Siddhartha Lal said, with a share of 90% in the 250cc-750cc (middleweight) segment, “there’s only one direction for Royal Enfield to go eventually", and “it is many, many steps ahead of the competition in many, many ways".
Denne historien er fra August 04, 2023-utgaven av Mint Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 04, 2023-utgaven av Mint Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
India in economic sweet spot, inflation to moderate: Moody's
India's economy is in a sweet spot and its inflation is expected to moderate despite a temporary spurt, Moody's said, projecting optimism about the country's growth prospects despite recent underwhelming data.
Incentive engine to drive modern ships
Subsidies for green, high-tech ships under ₹18,000 cr policy
Cement firms wage war on costs as competition soars
India's cement makers who once flexed their pricing muscles are caught in a bruising price war, eroding margins at a time of rising demand.
Saudi Arabia doesn’t have enough money for its futuristic city
The giant futuristic planned city of Neom is proving a headache for Saudi Arabia. Costs are up, schedules are delayed, and in recent days the world’s largest construction project replaced its chief executive of six years.
EV adoption is a marathon, not a sprint: Audi India
The slowdown in electric vehicle (EV) sales is temporary, and the industry will grow over time, Audi India head Balbir Singh Dhillon said, pointing to the need for extensive charging networks and supportive government policies.
India's trade gap with China soars in Apr-Oct
The country's green transition increases reliance on Chinese imports
14 nations eye India's generic drug model
Countries will specify their requirements, with HLL and MEA coordinating with them for the pharma exports
India urges $1.3 tn annual climate grant
Intervening on behalf of like-minded developing countries (LMDCs), India said that developed countries need to commit to provide and mobilise at least $1.3 trillion every year in the New Collective Quantified Goal (NCQG) till 2030.
Over 600 mn cyberattacks daily, AI can secure devices
Microsoft is developing a password-free authentication process to eliminate the risk of breaches
Small businesses ramping up cybersecurity, thanks to AI
Rising AI adoption is helping cybersecurity providers hike their marketable base in India
