Hindi film studios hit pause as silver screen clouds up
Mint Mumbai|April 15, 2023
Movie studios have put fresh projects on hold as fickle viewers, box office bombs, steep star fees and falling revenues from sale of digital and satellite rights make them wary at a time of changing audience tastes.
Lata Jha
Hindi film studios hit pause as silver screen clouds up

Other than Yash Raj Films' War 2, the Hindi film industry has seen no big movie announcements in the past few months. Top actors like Aamir Khan and Ranveer Singh are yet to greenlight new projects after their recent productions kissed the dust.

"Theatrical numbers are down drastically, and people are reluctant to commit to new projects. Everyone has taken a step back from announcing anything new and is being extremely careful about what to greenlight. It's a case of extreme self-doubt," said Yusuf Shaikh, business head of feature films at production and distribution company Percept Pictures.

In a recent interview, Akshaye Widhani, chief executive of Yash Raj Films (YRF), admitted the company suffered last year since many films were designed for the pre-pandemic period when audience tastes were different. However, YRF is pushing ahead with its so-called Spy Universe, a series of interconnected films such as Pathaan, Tiger and War, which it calls a big focus area.

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