Critics, however, are questioning whether the U.K. legacy brand still knows how to sell cars.
Look at the carmaker's new logo, styled as "jaGuar." The video displays phrases such as "copy nothing" and "create exuberant," but it doesn't include any cars. The rebranding campaign partly aims to convey Jaguar's new design philosophy of exuberant modernism, the company said.
An avant-garde, 30-second spot released this week shows a diverse group of expressionless people dressed in brightly colored, sculptural garments as they stride wordlessly around a fuchsia landscape and pose with props like a yellow sledgehammer. It closes with a new "Design Vision Concept" on Dec. 2 at Miami Art Week.
The rebrand comes at a crucial time for Jaguar, which has been struggling for some time to differentiate itself from its German competitors and plans to go all in on electric cars, according to auto industry observers. Jaguar earlier this month said that it would largely discontinue making its gas and diesel models as it prepares to emerge with all-electric cars in 2026.
Denne historien er fra November 23, 2024-utgaven av Mint Mumbai.
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Denne historien er fra November 23, 2024-utgaven av Mint Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
IMAX India box office collections dip 36%
Ontario, Canada-based large-screen format cinema technology firm IMAX saw its India box-office collections fall by 36% in 2024, with Hollywood and local language films together delivering just $14.7 million in earnings.
Need for speed new priority as Centre trims road target
India plans to more than double the length of high-speed roads in the coming fiscal and target less of two- and four-lane highways, as the focus shifts to offering faster connectivity between key economic centres across the country.
JioHotstar, Nielsen partner for ad data
New OTT platform Jio-Hotstar, that emerged from the union of Jio Cinema and Disney+Hotstar, has tied up with global media audience measurement firm Nielsen to launch third-party verified advertising data starting with the upcoming edition of the Indian Premier League (IPL) cricket tourney, marking a major and long-pending shift towards transparency in digital ad measurement.
UK debuts £2.5bn steel plan after US tariff threat
The UK government debuted a new plan to protect jobs in the country's steel industry just days after US President Donald Trump threatened to introduce 25% tariffs on imports of steel and aluminium from all countries.
For influencers crowding Kumbh, the struggle is real
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Plans afoot to curb misuse of Tapentadol, Pregabalin drugs
Both these are prescription drugs but government plans to curb their use as narcotics
Sebi plans to streamline asset claims
The markets regulator has proposed detailed guidelines to manage unclaimed assets and improve the return processes for investors to prevent misuse
The ₹10 beverage market is starting to get crowded
From buttermilk to fruit drinks and sparkling beverages, consumer companies are driving deeper into the market for ₹10 packs.
Startups Target Profitability, Ditching Growth-at-Any-Cost
Over the next two years, several early-stage startups in India are expecting to break even
Recent business books to add to your TBR list
Overwhelmed by the disruptions and disasters of the world of business? Take a deep breath and dive into these books
