MakeMyTrip advt draws social media ire
Mint Mumbai|October 16, 2023
An attempt by online travel agent MakeMyTrip to cash in on the excitement around Saturday's India-Pakistan cricket match attracted criticism, with many users calling its print advertisement insensitive and in poor taste.
Varuni Khosla
MakeMyTrip advt draws social media ire

The ad for MakeMyTrip's homestays and villas business 'invited' travellers from Pakistan to use its services with discount codes if Pakistan lost by a certain number of runs on its ICC Men's Cricket World Cup clash with India in Ahmedabad.

What was perhaps intended as a joke prompted many users on social media platforms like LinkedIn and 'X' to call it insensitive and full of racial tonalities.

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