Mirroring Jio, cricket goes free on Disney+ Hotstar
Mint Mumbai|June 10, 2023
Disney+ Hotstar will offer the Asia Cup and the ICC Men's Cricket World Cup free to its mobile users in India, mirroring rival Viacom18's strategy of granting free access to the Indian Premier League (IPL) on its digital platform JioCinema, as the two streaming platforms try to outdo each other to win over new users.
Lata Jha
Mirroring Jio, cricket goes free on Disney+ Hotstar

Industry experts warned that offering premium sports content free may pose long-term risks for the industry as the consumer would get used to getting high-value content free. "By following JioCinema in putting premium sports out for free, Disney is getting into a trap of who can withstand more losses. In that game, you can't beat Reliance [Industries Ltd]. But in the process, they are going to kill the subscription market for the sports business, which will impact the rights value in the next cycle," a senior broadcast executive said, requesting anonymity.

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