Myntra unveils MyFashionGPT feature
Mint Mumbai|May 25, 2023
Fashion e-commerce site Myntra, which is owned by the Flipkart group, has launched a new search feature MyFashionGPT, powered by ChatGPT. The innovative feature aims to enhance the shopping experience of its customers and enable improved product discovery and drive higher engagement on its app.
Myntra unveils MyFashionGPT feature
 

Through this feature, users can explore curated looks by simply typing in relevant keywords such as “airport looks". The intelligent system is intricately designed to offer a wide array of products, from trendy apparel and stylish footwear to sunglasses and bags, offering consumers an extensive selection to choose from.

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