For instance, Kapil Sharma’s Zwigato could not strike an OTT deal following its lackluster box office performance. Services are also exercising caution, refraining from courting controversy with political drama, The Kerala Story, despite its successful theatrical run.
“There is a realization among OTT players that there is no real value in paying crazy prices for films that do not bring great results and whose viewership drops almost immediately. Especially, if the film hasn’t found takers at the box office, there is no point in loosening the purse strings and striking deals unless everyone can agree on a really reasonable price," said Yusuf Shaikh, business head, feature films at production and distribution firm Percept Pictures.
Denne historien er fra July 25, 2023-utgaven av Mint Mumbai.
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Denne historien er fra July 25, 2023-utgaven av Mint Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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India in economic sweet spot, inflation to moderate: Moody's
India's economy is in a sweet spot and its inflation is expected to moderate despite a temporary spurt, Moody's said, projecting optimism about the country's growth prospects despite recent underwhelming data.
Incentive engine to drive modern ships
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Cement firms wage war on costs as competition soars
India's cement makers who once flexed their pricing muscles are caught in a bruising price war, eroding margins at a time of rising demand.
Saudi Arabia doesn’t have enough money for its futuristic city
The giant futuristic planned city of Neom is proving a headache for Saudi Arabia. Costs are up, schedules are delayed, and in recent days the world’s largest construction project replaced its chief executive of six years.
EV adoption is a marathon, not a sprint: Audi India
The slowdown in electric vehicle (EV) sales is temporary, and the industry will grow over time, Audi India head Balbir Singh Dhillon said, pointing to the need for extensive charging networks and supportive government policies.
India's trade gap with China soars in Apr-Oct
The country's green transition increases reliance on Chinese imports
14 nations eye India's generic drug model
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India urges $1.3 tn annual climate grant
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Over 600 mn cyberattacks daily, AI can secure devices
Microsoft is developing a password-free authentication process to eliminate the risk of breaches
Small businesses ramping up cybersecurity, thanks to AI
Rising AI adoption is helping cybersecurity providers hike their marketable base in India
