Hindustan Unilever Ltd's home care division, which sells brands such as Surf Excel, Wheel and Rin, is growing at a faster clip than the company's beauty and foods and refreshments business, driven by greater premiumization in laundry detergents and utensil cleaners, said Deepak Subramanian, executive director, home care, at the FMCG major.
Subramanian, who has been heading the division in India for over a year now, said that the company has been growing ahead of the market and improving its competitiveness.
The home care segment has grown at a CAGR of 10.1% over the last seven years, compared to an 8.5% CAGR of HUL overall. The home care segment's contribution also increased from 32.3% in FY16 to HUL's standalone revenue to 36% in the last fiscal year, when it contributed 21,230 crore to HUL's total revenue.
While HUL's overall sales grew by 16% in FY23, the home care division, led by the popular brand Surf Excel, achieved a growth rate of 28%. SurfExcel has already surpassed the milestone of being a $1 billion brand for HUL.
10 Hom segment last 7 Additionally, home care liquids crossed €3,000 crore in sales in FY23. Other brands within the Home Care portfolio, such as Wheel, Rin and Vim, have crossed the ₹2,000 crore mark in revenue, while the fabric softener brand Comfort has exceeded ₹1,000 crore in business.
Denne historien er fra June 05, 2023-utgaven av Mint Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 05, 2023-utgaven av Mint Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Growth shouldn't suffer for want of a market fix
Packaged food companies should drive a food-processing revolution and run a campaign for substitution of fresh-veggie demand. It'll crush price volatility and open up space for rate cuts
We should reform import tariffs to boost Make in India!
Tariff reforms to resolve duty inversions can arrest the 'cost competitiveness leak' of Indian manufacturing
Trying to quantify everything may worsen human decisions
'Quantification fixation' is real—and we should learn to resist it
Hope has sprung anew amid the thick haze hovering over COP-29
The climate summit has seen rules being ratified for a carbon market, progress on finance and high corporate participation
Trump's return is set to send the world scouting for fresh options
His confrontational stand on issues will ruffle feathers and make nations review their alignments
Why national pride has not helped clean up Delhi's air
A sense of shame was expected to get it done. That hasn't worked. Do we lack the will and talent?
SEBI CAN DO MORE TO DISSUADE RETAIL F&O SPECULATION
A recent Securities and Exchange Board of India (Sebi) report highlighted the significant losses individual traders have incurred in the equity futures and options (F&O) segment between FY22 and FY24.
Is filing ITR in old regime still valid?
I am with the Indian Army. Until last year, we received Form 16 under the old tax regime, including allowances such as HRA, travel and uniform.
Avoid common mistakes in NRO, NRE accounts: A guide for NRIs
Tips on using NRE and NRO accounts to effectively manage funds, repatriate money and remain tax-compliant
BEYOND COTTON: INDIA'S TOUGH TEXTILE CHALLENGE
As the world shifts from cotton to man-made fibres, India's textile industry faces an uphill task
