The company, currently competing in a shrinking small-car segment and facing competitive pressures, is refining its offerings to amplify value for consumers without escalating prices, Venkatram Mamillapalle, country CEO & managing director of Renault India, told Mint in an interview.
He likened the company's new approach to the "Mini Cooper" way, emphasizing the enhancement of the value proposition for small cars while avoiding price hikes.
"The whole idea is, we are changing the proposition of these three models," Mamillapalle said.
Denne historien er fra January 10, 2024-utgaven av Mint Mumbai.
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Denne historien er fra January 10, 2024-utgaven av Mint Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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NoBroker morphing into financial services company
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India in top 10 globally for patents, trademarks and industrial designs
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Centre asks states to list power utilities
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