Media industry experts said that while local language services such as Hoichoi, Planet Marathi and ShemarooMe can never compete with the budgets and scale of Netflix, Prime Video, Disney+ Hotstar or JioCinema, this is a good time to bolster slates, and grab viewer eyeballs, especially with fiction programming.
After Sony Pictures Entertainment called off its merger with Zee Entertainment Enterprises, both are reviewing OTT (over the top or streaming) budgets. Amazon Prime Video takes long to approve projects, and has cancelled some of the 40 titles it had announced in April 2022, while Netflix is bullish on acquiring only big-budget theatrical films. Disney, on the other hand, has slowed ahead of a possible merger with Reliance Industries Ltd.
"This situation is an advantage for non-mainstream OTT platforms with the void (in terms of new content) having been created with impending consolidation in the industry.
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Denne historien er fra February 19, 2024-utgaven av Mint Mumbai.
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