However, the acrimonious end to the merger has put paid to their hopes.
While Prime Video works only with select Bollywood names or releases new titles in a staggered manner, Netflix is keen on buying big-budget films. JioCinema has a sports focus, and Disney has slowed ahead of a possible merger with Reliance Industries Ltd.
SonyLIV wants to do only midscale shows and ZEE5 is targeting cost cuts.
The merger would have provided clarity on the road ahead for the streaming landscape, and its collapse means the studios, which had hoped the combined entity would green-light projects at a faster pace, will have to wait longer.
"It's a terrible time for content creators," a top executive at a content studio said. "Not only are talent costs skyrocketing, there are fewer people to sell projects to. We had presumed the merger would enable both companies to greenlight more titles, but things have gone back to status quo.
Sony remains a large company concerned with P&L (profit and loss) and is even looking at reworking content budgets as Zee continues to limp along," the executive said on condition of anonymity.
Denne historien er fra February 15, 2024-utgaven av Mint Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra February 15, 2024-utgaven av Mint Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
India's economic performance is pretty robust on most counts
The economy's back on its high-growth path and fiscal consolidation is on track but our labour market remains a concern
We should be more receptive to paradigm-shifting ideas
Do we really have free will? Our brains are not wired to accept radical thoughts easily but we must try
We need to invest in nature for the sake of humanity's future
Money must flow into what saves rather than harms biodiversity
Is gold worth its weight amid our demat assets?
It has been a buzzy buy in recent times, with its price soaring over the past year. Investors, however, are likely to be better served by going for intangible forms of this precious metal
The country needs to map its informal economy better
We need more accurate data on enterprises that play a major role in employing people
Some states have started to slip off their fiscal correction paths
Populist outlays and capital expenditure have widened their budget deficits. They must tighten up
How a businessman in his 50s went gung-ho on MFs
From telecom retail to mutual fund: SIPs have bridged Singh's post-covid business slowdown
Principal disabled? Know your PoA rights
My father has been in coma following an accident. He had granted me a power of attorney (PoA) to manage his money, but the PoA has no specified duration. Is it legally valid for me to withdraw funds or conduct other transactions on his behalf for his medical treatment? -Name withheld on request
HOW SALMA HAYEK IS REDEFIMNG PHILANTHROPY
In the worlds of Hollywood, fashion and activism, there's never been anyone quite like Salma.
WORLD SAVINGS DAY: A REALITY CHECK ON INDIA'S DWINDLING HOUSEHOLD SAVINGS CRISIS
High inflation and easy credit lead to financial instability due to overspending and rising debt
