The rosé blockbusters
Mint Mumbai|August 05, 2023
It is a feat to take ownership of a colour. Prince owned purple, but then he was Prince. Giving the legend that colour, in exchange for us mortals to bask in his divine alien splendour, was an easy trade.
RAJA SEN
The rosé blockbusters

For a movie, a Barbie movie, to co-opt the colour pink is a triumph of marketing that should be taught in business schools. Hell, they even painted a nuclear scientist. Oppenheimer, an epic about the father of the atom bomb, could not be less like Barbie, but, releasing on the same day, the two films became a portmanteau, like a celebrity couple: Barbenheimer. The rosé blockbusters.

Both films are made by directors invoking Stanley Kubrick. Greta Gerwig starts Barbie by riffing on the iconic monolith scene from 2001: A Space Odyssey and inserts a The Shining joke later, while Oppenheimer director Christopher Nolan frequently talks of his love for Kubrick. I daresay the man who directed Dr Strangelove, Or: How I Learned To Stop Worrying And Love The Bomb would not have been impressed either by a biopic that lionises a misguided scientist, or a film intended to sell plastic toys.

Not that Gerwig would be out to impress Kubrick. Barbie has a disdain for canonised male authority figures, taking digs at fans of Zack Snyder, as well as those of The Godfather Part II. The film calls out the patriarchy, weaponises the colour pink and feels like a statement-while not really making one. This is a strawberry milkshake of a film, well acted and occasionally funny. Sometimes, as Cyndi Lauper sang, Girls Just Wanna Have Fun.

Denne historien er fra August 05, 2023-utgaven av Mint Mumbai.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra August 05, 2023-utgaven av Mint Mumbai.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA MINT MUMBAISe alt
India in economic sweet spot, inflation to moderate: Moody's
Mint Mumbai

India in economic sweet spot, inflation to moderate: Moody's

India's economy is in a sweet spot and its inflation is expected to moderate despite a temporary spurt, Moody's said, projecting optimism about the country's growth prospects despite recent underwhelming data.

time-read
2 mins  |
November 16, 2024
Incentive engine to drive modern ships
Mint Mumbai

Incentive engine to drive modern ships

Subsidies for green, high-tech ships under ₹18,000 cr policy

time-read
2 mins  |
November 16, 2024
Cement firms wage war on costs as competition soars
Mint Mumbai

Cement firms wage war on costs as competition soars

India's cement makers who once flexed their pricing muscles are caught in a bruising price war, eroding margins at a time of rising demand.

time-read
3 mins  |
November 16, 2024
Saudi Arabia doesn’t have enough money for its futuristic city
Mint Mumbai

Saudi Arabia doesn’t have enough money for its futuristic city

The giant futuristic planned city of Neom is proving a headache for Saudi Arabia. Costs are up, schedules are delayed, and in recent days the world’s largest construction project replaced its chief executive of six years.

time-read
4 mins  |
November 16, 2024
EV adoption is a marathon, not a sprint: Audi India
Mint Mumbai

EV adoption is a marathon, not a sprint: Audi India

The slowdown in electric vehicle (EV) sales is temporary, and the industry will grow over time, Audi India head Balbir Singh Dhillon said, pointing to the need for extensive charging networks and supportive government policies.

time-read
2 mins  |
November 16, 2024
India's trade gap with China soars in Apr-Oct
Mint Mumbai

India's trade gap with China soars in Apr-Oct

The country's green transition increases reliance on Chinese imports

time-read
2 mins  |
November 16, 2024
14 nations eye India's generic drug model
Mint Mumbai

14 nations eye India's generic drug model

Countries will specify their requirements, with HLL and MEA coordinating with them for the pharma exports

time-read
1 min  |
November 16, 2024
India urges $1.3 tn annual climate grant
Mint Mumbai

India urges $1.3 tn annual climate grant

Intervening on behalf of like-minded developing countries (LMDCs), India said that developed countries need to commit to provide and mobilise at least $1.3 trillion every year in the New Collective Quantified Goal (NCQG) till 2030.

time-read
2 mins  |
November 16, 2024
Over 600 mn cyberattacks daily, AI can secure devices
Mint Mumbai

Over 600 mn cyberattacks daily, AI can secure devices

Microsoft is developing a password-free authentication process to eliminate the risk of breaches

time-read
2 mins  |
November 16, 2024
Small businesses ramping up cybersecurity, thanks to AI
Mint Mumbai

Small businesses ramping up cybersecurity, thanks to AI

Rising AI adoption is helping cybersecurity providers hike their marketable base in India

time-read
3 mins  |
November 16, 2024