Users spend more on Q-comm: Study
Mint Mumbai|November 28, 2024
Quick commerce has gained in popularity in India, with 91% of online consumers aware of such platforms and more than half having used them recently, according to a report released by Meta.
SUNEERA TANDON
Users spend more on Q-comm: Study

Key drivers for the ascent of quick commerce include convenience, efficiency, and accessibility. Notably, 57% of users are spending more on quick commerce platforms, primarily on grocery and personal care products.

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