WILL TATA'S CURVV BALL STRIKE OUT HYUNDAI?
Mint Mumbai|February 13, 2024
Tata Motors needs an extra something to end the Korean company’s 15-year run as the No. 2 in India’s PV market.
Sumant Banerji
WILL TATA'S CURVV BALL STRIKE OUT HYUNDAI?

On the evening of 29 January, billionaire stockbroker Motilal Oswal created a flutter when he declared on microblogging platform X that he would henceforth shun foreign goods in favour of locally produced ones, starting with the purchase of a new Tata Safari, a sport utility vehicle (SUV). Oswal used the hashtag #vocalforlocal, a catchphrase popularized by Prime Minister Narendra Modi, and tagged Modi along with Tata group chairman emeritus Ratan Tata in his post.

"In my pursuit of minimalistic and simple living, I have turned desi now. Stopped buying foreign cars, watches and other luxuries.

World-class Indian products are available now. Started with my Tata Safari, next would be Mahindra," Oswal wrote in the post on X.

Oswal is just one of the tens of thousands of consumers who have turned to Tata Motors Ltd in the frenzy to buy products made by homegrown companies. The company has unabashedly touted this shift while marketing its cars-a 'vocal 4 local' sticker adorns each of them. Along with other factors, the move has paid rich dividends.

Since 2020, Tata Motors has witnessed a stunning turnaround in fortunes in the domestic market-almost doubling its share and more than trebling absolute sales. Aided by a new design language and some technical support from Jaguar Land Rover, its British subsidiary, it has resuscitated an ageing and uninspiring brand and successfully exploited the market's clamour for SUVS. In the process, it has not only overtaken Mahindra & Mahindra Ltd to become the thirdlargest passenger vehicle maker in the country but also edged closer to Hyundai Motor India for the No. 2 spot-a position it lost more than 15 years ago.

Denne historien er fra February 13, 2024-utgaven av Mint Mumbai.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra February 13, 2024-utgaven av Mint Mumbai.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA MINT MUMBAISe alt
Buying Online? Beware Of these deceptive patterns
Mint Mumbai

Buying Online? Beware Of these deceptive patterns

Deceptive prompts in apps—ways to coerce people into spending more time or money—are on the rise. Here's how to identify them

time-read
4 mins  |
November 27, 2024
As AI gets real, slow and steady wins the race
Mint Mumbai

As AI gets real, slow and steady wins the race

Companies head into 2025 with careful deliberation when it comes to using AI

time-read
2 mins  |
November 27, 2024
Why the Earth Is Not a Type 1 Technological Civilization
Mint Mumbai

Why the Earth Is Not a Type 1 Technological Civilization

According to one theory about how we harness energy, Type 1s have total control over planetary energy resources

time-read
4 mins  |
November 27, 2024
Mint Mumbai

Our legislative frameworks must adapt to the rise of AI

Probabilistic digital systems complicate guilt assignment but we'll need tight controls against major harms

time-read
4 mins  |
November 27, 2024
Take tax action for Viksit Bharat in the Union budget for 2025-26
Mint Mumbai

Take tax action for Viksit Bharat in the Union budget for 2025-26

The government could take major steps towards its worthy goal of a tax regime that's simple, predictable and competitive

time-read
4 mins  |
November 27, 2024
Trump's US mustn't repeat its profiling of Chinese scientists
Mint Mumbai

Trump's US mustn't repeat its profiling of Chinese scientists

Espionage suspicions could lead the US to lose its war for talent

time-read
3 mins  |
November 27, 2024
Mint Mumbai

The rise of Trump poses a paradox of higher education

An elitist college system seems to have deepened divisions in the US and this may hold lessons for India too

time-read
3 mins  |
November 27, 2024
There's a case for heavy taxes on MNC royalties
Mint Mumbai

There's a case for heavy taxes on MNC royalties

Royalty payments to MNCs by their local units have been rising-even going above dividend payouts in some cases. India needs shareholder vigilance and fiscal action to curb excesses

time-read
2 mins  |
November 27, 2024
Mint Mumbai

Financial frauds evolve fast but we can still safeguard ourselves

While technology has transformed how scamsters operate, reliable ways exist to dodge their traps

time-read
3 mins  |
November 27, 2024
Smart-beta funds: A guide to balancing your portfolio
Mint Mumbai

Smart-beta funds: A guide to balancing your portfolio

Tailor-made strategies will help you navigate the market cycles better and optimize returns

time-read
3 mins  |
November 27, 2024