Talking to media before the first semi-final, Anurag Dahiya, chief commercial officer of the ICC spoke about the commercial parameters that define the success of the ongoing ICC World Cup and the evolving landscape of cricket.
He said the ICC's approach extends beyond immediate revenue, focussing on long-term commercial arrangements and underlying metrics.
Talking about fan engagement, Dahiya said that as a pivotal metric for assessing success, in-stadia attendance has exceeded expectations, with a notable surge after a relatively soft start. The millionth spectator passing through the turnstiles marked a significant achievement, potentially making this World Cup the best-attended in history.
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