YouTube ad co Channel Factory sees huge potential in India
Mint Mumbai|April 10, 2023
US-based YouTube advertising company Channel Factory, which entered India last month in partnership with Indian advertising and marketing firm Y&A Transformation, is betting big on the potential in India. The company, which offers ad tech solutions to YouTube advertisers worldwide to help maximize performance efficiency, says almost 28% of money spent on YouTube goes waste. It claims that while there are over 35 million YouTube channels, the top 20% get 80-90% of eyeballs.
YouTube ad co Channel Factory sees huge potential in India
 

“India is the fifth largest economy and for us not to be within this economy didn’t make sense. And digital spends for the first time are now overtaking the traditional, which means 2023 is the key year and the year we have chosen to launch in India," Robin Zieme, chief growth officer – global, Channel Factory said in an interview.

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