Such is its popularity with Gen Z - people born between 1997 and 2012 it has become the fastest growing alcoholic drink around.
And its popularity is expected to soar even more this summer thanks to a host of major sporting events, taking two to three per cent of sales from beer.
Last year, sales were worth £3.06billion and that is predicted to jump £3.4billion to in 2024 an 11 per cent rise.
Denne historien er fra March 10, 2024-utgaven av Sunday Express.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra March 10, 2024-utgaven av Sunday Express.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
VAR is losing its appeal for fuming Frank
A BRENTFORD barricade following skipper Christian Norgaard's red card earned Thomas Frank's side their first away point of the campaign.
Worst Welsh run piles pressure on boss Gatland
WALES slumped to a 12th straight Test defeat as the pressure ramped up for head coach Warren Gatland at Principality Stadium.
Londoners waiting for home 'exiled' to North
COUNCIL chiefs have been warned they may be breaking the law by sending thousands of people on housing waiting lists in London to the North and the Midlands.
New drug for blood cancer a 'game-changer'
PATIENTS with a rare and deadly form of blood cancer have been \"given a second chance\" by a game-changing new drug.
How satellites pose threat to nuclear subs
HUGE leaps in satellite technology will make Britain's nuclear missilecarrying submarines less of a deterrent to China and Russia.
Rescue centres in crisis over rise in dumped dogs
THE RSPCA has warned of a shocking rise in pets being abandoned across the country, many in desperate need of care.
Paul's in-laws sell up to end village pub row
PAUL Hollywood's in-laws have sold their 600-year-old pub and ended a bitter row with villagers who have declared \"war is over\".
Monster deals for return of Thrones
GAME OF Thrones stars are set to be offered huge new deals to return for a big-budget movie sequel.
When arch pop rivals sang together as one...
BAND Aid creator Sir Bob Geldof has revealed the chart-stopping bands on Do They Know it's Christmas? \"could not stand each other\".
Trump 'may save Biden Jr from jail’
PRESIDENT Joe Biden's son Hunter is facing the grim prospect of being sentenced to prison twice in the space of just three days next month.
