Such is its popularity with Gen Z - people born between 1997 and 2012 it has become the fastest growing alcoholic drink around.
And its popularity is expected to soar even more this summer thanks to a host of major sporting events, taking two to three per cent of sales from beer.
Last year, sales were worth £3.06billion and that is predicted to jump £3.4billion to in 2024 an 11 per cent rise.
Denne historien er fra March 10, 2024-utgaven av Sunday Express.
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Denne historien er fra March 10, 2024-utgaven av Sunday Express.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
NORRIS HAPPY TO ACCEPT GIFT
LANDO NORRIS gained another point on title rival Max Verstappen in the stewards' room after yesterday's Sprint.
Ruud is ready for critics
RUUD van Nistelrooy is expecting a pile-on from his former Old Trafford team-mates if his Manchester United team stumble against Chelsea today.
Harriet: Adviser said I was too vulnerable to sell my home after husband died
HARRIET Harman has revealed her financial adviser tried to talk her out of selling the family home after the death of her husband, because he thought she was \"vulnerable\".
Charlie's Angel grew to be brilliant, beautiful... and now very, very rich
CHARLIE'S Angels star and 70s pin-up Jaclyn Smith has just celebrated her 79th birthday by pulling off the biggest mission of her life.
60% of offences by children are for serious and violent crimes
THE SCALE of Britain's knife crime epidemic is evident in the rising number of children being cautioned and sentenced for violent offences.
William's return to Africa for first major solo tour
PRINCE William is to embark on his first major overseas tour since Kate's cancer diagnosis as he returns to Africa, where he proposed to his wife.
Late Queen's majestic cameo with Paddington
QUEEN Elizabeth will surprise her fans once more as she makes a cameo appearance in the next Paddington movie, writes Berny Torre.
Arnie leads Harris's celebrity backers as voters get in line
HOLLYWOOD tough guy Arnold Schwarzenegger has switched his political allegiance in a bid to ensure Kamala Harris wins the White House this week.
Fight on home front to win over hearts and minds of neighbours
\"I HATE him. I hope he gets shot again!\"
'Death tax' spending spree risk for OAPs
LABOUR'S \"pensions death tax\" will be \"disastrous\" and leave the elderly dependent on the state, experts have warned.
