In a strategic move to dominate India's consumer laptop market, Asus is set to commence the production of high-end gaming laptops within the country by the end of this year.
With aspirations to surpass competitors like HP and Dell, Asus, which secured the second rank in 2023, aims to claim the top position with a targeted market share of up to 30 percent by the end of 2024.
Arnold Su, Vice President of Consumer and Gaming PCs at Asus India, highlighted the company's remarkable journey from being the sixth-ranked brand in 2018 to securing the second position in 2023. Su emphasized the significance of the Indian market due to its low
PC penetration, and with the commitment to ramp up local production, Asus aims to make all flagship products available to Indian consumers immediately after their global announcement.
India's consumer laptop market witnessed a decline from 5.2 million units in 2021 to 4.8 million units in 2023, as per IDC data cited by Asus. Despite the contraction in the overall market, Asus reported growth, capturing around 18 percent market share in 2023, up from 16 percent in 2022.
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Denne historien er fra January 26, 2024-utgaven av The Business Guardian.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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POLLUTION IMPACT NOT RESTRICTED TO DELHI ALONE: SISODIA
Aam Aadmi Party (AAP) leader Manish Sisodia on Monday put the blame on the Bharatiya Janata Party (BJP)-led central government over rising pollution in North India.
AAP blames officials for negligence
Amid worsening air quality in the national capital, Delhi Environment Minister Gopal Rai said that the meeting of senior officers of departments concerned at 12 noon for implementation of GRAP IV was rescheduled for later on Monday.
CM ATISHI HITS OUT AT CENTRE AS POLLUTION SOARS IN NORTH INDIA
Atishi slams the Centre for failing to tackle stubble burning, a recurring issue for five years.
LG orders staggered office hours
In a letter to the Secretary of the Department of Personnel and Training (DoPT), the association said that poor air quality has also had a noticeable effect on workplace productivity with employees experiencing symptoms such as respiratory issues, eye irritation, fatigue and general discomfort.
Air purifier, mask sales up in Delhi-NCR
\"At this level, wearing an N95 mask is not an option but a necessity. Even healthy individuals can fall victim to health complications\"
Govt to act on 'odd-even' scheme based on expert advice
The scheme operates from 8 am to 8 pm, restricting vehicular movement based on this alternating pattern.
SC seeks explanation from Registry why counter affidavit tiled by non-party was accepted
The Supreme Court in the case Harmanpreet Singh v. State of Punjab observed and has sought an explanation from the Registrar (Judicial) how a party i.e., the complainant in the said case was able to file a counter-affidavit when its application filed seeking impleadment was not allowed by the Court.
SC Collegium recommends appointment of Justice D Krishnakumar as the Chief Justice of Manipur High Court
The Supreme Court Collegium bench led by CJI Sanjiv Khanna has on November 18, recommended the appointment of Justice D Krishnakumar as the Chief Justice of Manipur High Court.
Supreme Court dismisses plea for enquiry into Netaji Subhash Chandra Bose's death
The Supreme Court in the case observed and has dismissed the petition filed seeking inquiry into the death of Netaji Subhash Chandra Bose.
Delhi High Court directs RSY News to take down original videos of ANI in copyright infringement suit
The Delhi High Court in the case ANI v. RSY News & Anr. observed and has directed RSY News to remove or take down from its YouTube channel the original and copyrighted videos of Asian News International, ANI in the copyright infringement suit filed by the news agency.
