In 2023, India witnessed a remarkable surge in sports -sponsorships, reaching a staggering Rs 15,000 crore, reflecting a notable increase of 10.95% compared to the previous year's Rs 14,209 crore.
This information stems from a report issued by GroupM ESP, the entertainment, esports, and sports division of GroupM India.
The substantial rise in expenditure encompassed various elements such as ground sponsorships, team sponsorships, franchise fees, athlete endorsements, and media spending. Notably, cricket remained the dominant force in this arena, capturing Rs 13,701 crore, which accounted for a significant 87% of the total spending and exhibited a robust 13% year-on-year growth.
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