Uttar Pradesh promotes eco-travel with EaseMyTrip partnership
The Business Guardian|July 02, 2024
EaseMyTrip, a prominent online travel platform, has forged a strategic alliance with the Uttar Pradesh Eco Tourism Development Board (UPETDB) to enhance and promote tourism in Uttar Pradesh.

The partnership aims to leverage EaseMyTrip’s expansive reach and technological capabilities to spotlight the state’s diverse eco-tourism offerings. This collaboration marks a significant step towards positioning Uttar Pradesh as a premier destination for both domestic and international tourists.

Jaiveer Singh, Minister of Tourism & Culture, UP, expressed enthusiasm about the partnership, highlighting EaseMyTrip’s role in amplifying visibility and accessibility to Uttar Pradesh’s rich eco-tourism resources. Singh emphasized the potential for substantial growth through this collaboration, envisioning an elevated profile for UP on the global tourism map.

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